Enclosed with an offer to subscribe to a travel magazine I received a few weeks ago was a bookmark-sized card with some “top secrets to savvy travel” that promised to help “Save Big Now on Time and Travel.” This is not the first mailing I have received from the magazine so by now one would think the marketing department of said periodical would realize they could save on time and money by dropping me from their mailing list.
The marketers would be better off keeping in mind the top reasons for crabby travel. Don’t induce people to “time it right.” Instead, keep in mind the thoughts of the Head man: if you want a little business, you got to treat us right. Rather than advising travelers to fly on a Tuesday, Wednesday, or Saturday to save money on rates, tell them the name of an airline that leaves and arrives on time to save gray hairs.
Talk about bad timing. The advisors are against hopping between cities at dawn because travelers will then arrive around midday when temperatures are hottest and traffic is the heaviest. Their recommendation: Start hopping at midday when temperatures are hottest and traffic is the heaviest. Either way, the going is hot and heavy.
Visiting islands in shoulder season means nothing to those who arthritis and rheumatism. When joints need warm weather and balmy breezes, it does not matter if it’s high or low season in the tropics.
To find the hidden deals, people are encouraged to sign up for e-mail notifications to get special rates from hotels and airlines. There is a reason the deals are hidden: the specials at the Icicle Palace in Reykjavik are in February and the low rates at Gila Bend’s Bleached Bones Bonanza are in August.
To find the right human beings, prospective travelers are encouraged to call on-site reservation desks and ask for the best rates. More likely than not, the caller will be on hold and listen to the litany that begins “Your call is important to us and the next available…”
We don’t have to pick up a phone to find the right human beings. The friends are the trustiest and the folks the happiest way back home.